Latest in: Branding
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Why brand strategy comes before brand design – and what to do about it

Good brand identity design is the process of creating a unique, identifiable and cohesive visual identity system that clearly and succinctly communicates the why, what and how of your business. It is beautiful and …
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June 4, 2024
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What should a good brand identity package deliver?

Clients that have DIY branded or bootstrapped their logo design are often working with a very basic logo and simple colour palette. This is fine and often a necessary part of getting an MVP …
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June 4, 2024

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