Wellness Brand Packaging
Crafting packaging for MyOva's Herbal Tea and Male Fertility products, and supporting the brand through their launch into high street retailer, Boots.
LULACREATES has been a long-term creative partner to MyOva, supporting the brand across packaging, label design, social media and marketing campaigns. So when founder Leila Martyn was ready to launch a significant new product category, LULACREATES was the natural choice to lead the packaging design.
That new brief was MyOva's loose-leaf botanical tea range, a from-scratch pouch design for three variants: a Pre-Post Menstrual Support Tea, Hormone Balance Tea, and Digestion Support Tea. Working within the established MyOva brand identity, LULACREATES developed individual colour schemes for each variant, creating beautiful pouch designs that feel premium, considered and distinctly MyOva.
As the brand continued to grow, LULACREATES supported the development of packaging for MyOva's new Men's Fertility Myo-Inositol supplement - including design development, colour exploration and final packaging layouts for this new addition to the range.
Most recently, LULACREATES supported MyOva in preparing packaging and creative assets for their launch into Boots - a significant milestone for the brand and a process that required packaging to meet the exacting standards of a major high street retailer.
This is exactly the kind of ongoing creative partnership LULACREATES loves - being there for a founder at every stage, from day-to-day brand support through to major product launches.
If you're a wellness or health brand that needs more than a one-off project - ongoing creative oversight, brand guardianship and packaging design support from launch through to retail, drop us an email or book a call.
Project deliverables: Packaging concept and development | Colour scheme development | Print artwork | 3D visualisations | Retail launch support
Got a design project? Drop me an email or book a call
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Brand and brand refresh design
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LULACREATES LTD
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