Mr Coopers Coffee House

Brews + Bagels for Mr Coopers

Stepping the Whitby based Mr Coopers brand up to bring it into line with the establishments amazing offerings.

Mr Coopers Coffee House signage — Whitby independent coffee shop

Mr Cooper's is a Whitby, UK-based Coffee House well known for their relaxed ethos, passion for sourcing quality ingredients as locally as possible, and their lush brews & bagels. With an ace range of design-focused lifestyle buys and lush botanics also in the mix and aspirations to expand the business, the Mr Cooper's brand was a design dream.

The owners knew their brand aesthetic was lagging behind the coffee shop's amazing offerings and cosy, on-trend interior so went for a full on rebrand.

What we delivered was a beautifully simple brand identity that honours the brand's previous era while giving it room to grow and flourish. The green colour that's used within the current shop interior had to stay, that was already synonymous with the brand so we worked with this as a core colour within the palette, combining it with great typography & a set of graphic illustrations that work to communicate at a glance exactly what the brand offers. It's a brand as warm, inviting as the coffee house itself.

Project scope: Creative Direction | Brand identity design | Social media template design | Design for print

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