Kid's brand: Refresh and packaging

Founded by Rachel Wood in 2011 UK brand Bibado has since grown to achieve global success with customers worldwide literally obsessing over their award-winning coverall bib, handicutlery and other innovative products designed for kid's mealtimes.

Bibado approached LULACREATES™ as their brand aesthetic had grown a little dated over time and a dark/too bright colour palette was distracting from the product designs. They wanted to take a fresh look at the brand colours, typography, social and packaging. Basically a full brand overhaul, just leaving the logo untouched so as not to mess with the brand recognition that they had worked hard to achieve.

Project scope:
Brand identity refresh design
Packaging design
Design for print
Social media design
Creative direction (web)

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