Clients that have DIY branded or bootstrapped their logo design are often working with a very basic logo and simple colour palette. This is fine and often a necessary part of getting an MVP off the ground. Yet, as the business grows, a lack of practical design guidance on how a brand system works in real life, or insight into how to implement it, means relying on a basic logo long-term can be tricky and restrictive. That's the real difference between a logo design and a strategic brand identity package.
If you're looking for a design studio to develop your brand into a stand-out brand with strategic foundations, you should be looking for a brand identity package that delivers the following;
- You should expect a designer to request a detailed brief and insight into your brand strategy if you are not working directly with them on it. A good brand should ALWAYS have these foundations
- At first stage of the design process you should expect to see more than one brand identity concept (usually about 3) that have been designed in line with your brief and strategy and that explore varied creative approaches. You should expect to select one for further development.
- Brand colour palette. This should explore how your brand colours are used in combination and adapt to digital and print application
- Refined typography system with guidelines on to how the hierarchy works. Tip: good type makes good design easier
- Useful and practical design tips on how to use the brand identity and maintain consistency
- Brand visualisations; how might your brand look out in the world. It’s super important to build that big picture of how your logo, colours and typography will apply IRL.
A brand identity package is only as good as the thinking behind it - and only as useful as the guidance that comes with it. If you're ready to move beyond the basic logo and build something that genuinely works for your business, that's exactly what we're here for.
See how we approach brand identity at LULACREATES →
Or if you're ready to talk, book a call here.