The super inspiring photographer, Natasha Caruana, and Simon at Work Show Grow had built a wonderful creative community that had exploded in the early part of 2020 (lockdown 1.0). Their instagram channel had seen huge growth and success and they were on the hunt for a designer to brand them up before they launched their new online offering, a membership school and community for creatives, primarily photographers & artists; a platform that has gone on to be a huge success.
They were keen not to lose the essence of the identity they’d already been working with as it had gained so much traction but wanted something more dynamic, female focussed (but not exclusive), and really wanted it to portray the leveling-up of their brand. The chosen concept was typographical in style with punchy colour, a balanced layout that gave great scope for future creativity using both full and acronym versions.
Brand identity design
Social media design
Digital marketing campaign graphics
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