When Millie Jackson Rowe got in touch to chat about her passion project, women making art, I knew it was a project after LULACREATES™ own heart and one to really get creative with. And it didn't disappoint.
WMA works hard to cast a spotlight on both living women artists and those from art history whose contribution is regularly ignored by the art world. It's a curation of work that Millie experiences in art exhibitions across the world and also artworks and exhibitions submitted by other art lovers that are equally passionate about bringing women's art to the forefront of the art world.
Millie's moodboard inspiration was pattern-based, colourful and graphical so we worked on creating a graphic with the brand acronym that could be used both as an independent icon as well as alongside the brand name. With it being a project of passion, one that works hard to drive traffic in order to highlight the artists it features, we chose to integrate the web address into the branding.
Brand identity design
Creative direction (web)
Design for print