The Underargument
Maina, founder of underwear brand The Underargument, approached LULACREATES to review a variety of design systems across the existing brand. These included a colour and type review with the aim of upleveling the brand's visual identity and to provide a better type hierarchy throughout brand communications.
We also worked together on the brand's subbrands, socials and in creating a new email template.
Project scope:
Typography system
Colour palette development
Social media design & templates
Email template design (Klaviyo)
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