Amanda Perry, founder of SOUPAGENCY, the superb Sheffield-based digital marketing agency, approached LULACREATES to give the agency brand an injection of new life. With the digital marketing landscape shifting over recent years, the team felt the previous identity was no longer aligning with the future vision and direction for the brand. We therefore worked closely together to redefine the brand identity, creating something that better reflected the agency's evolution, premium offerings and on-the-pulse digital marketing approach.
Brand identity design
Colour palette and type systems
Design for print