Mr Cooper's is a Whitby, UK-based Coffee House well known for their relaxed ethos, passion for sourcing quality ingredients as locally as possible, and their lush brews & bagels. With an ace range of design focussed lifestyle buys and lush botanics also in the mix and aspirations to expand the business, the Mr Cooper's brand was a design dream.
The owners knew their brand aesthetic was lagging behind the coffee shop's amazing offerings and cosy, on-trend interior so went for a full on rebrand. The green colour that's used within the current shop interior had to stay, that was already synonymous with the brand so we worked with this as a core colour within the palette, combining it with great typography & a set of graphic illustrations that work to communicate at a glance exactly what the brand offers.
Project scope:
Creative Direction
Brand identity design
Social media template design
Design for print
Graphic Illustrations: Martyna Makes
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