Boss Magic is a spiritual streetwear brand headed up by Sarah Akwisombe that helps people express their love for learning more about themselves and the universe. In a tongue-in-cheek, 'it's not that deep' kinda way.
The Weird Fortunes campaign collection: A capsule collection of tees and hoodies featuring 4 x designs that explore the weird and wonderful methods of fortune-telling.
We were briefed to create and supply a series of graphics to support the prelaunch/launch of the brand via instagram grid & stories, email and through promo on the website's front page hero imagery.
Project scope:
Digital marketing campaign graphics
Design for online
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